Commercial Photography

A Powerful Tool for Your Business

Commercial photography is a type of photography that is used to promote or sell a product or service. It can be used in a variety of ways, including advertising, marketing, and social media.

What is considered ‘Commercial photography’?

Commercial photography can be used to create a positive connection with the viewer and tell a story about a product or service. It can also be used to capture the best features of a product or service.

There are many different types of commercial photography, including product photography, fashion photography, architectural photography, and lifestyle photography.

Product photography

Product photography focuses on capturing the best features of a product. It should capture all angles of the item, including the labels with all its informational data. Often these photos have a transparent background and are used in digital and print advertising campaigns, in catalogues and on websites.

Food photography

Food photography focuses on making food look delicious and appealing. You will need to book a food stylist to ensure the best results. Food photographs are often used in restaurant menus, cookbooks, and food magazines.

Fashion photography

Fashion photography focuses on capturing the latest trends in fashion. For best results, you will need good models, make-up artists, stylists and a location suitable to represent the brand or according to the marketing strategy. Fashion photographs are often used in magazines, on websites, and in advertising campaigns.

Architectural photography

Architectural photography focuses on capturing the beauty and design of buildings and other structures. Architectural photographs are often used in real estate listings, on the websites of architecture firms, and in magazines.

Lifestyle photography

Lifestyle photography focuses on capturing people in their everyday lives using your brand or product. You will need models, stylists and make-up artists to help you achieve the particular emotion or vibe your client has booked you for. Lifestyle photographs are often used in advertising campaigns, on websites, and in social media posts.

Why you should book the Hot Coffee Photo team and what to expect

At Hot Coffee Photo we believe that commercial photography is a powerful tool that can be used to promote or sell your product or service. 

Our experienced team can source all the necessary elements like stylists and make-up artists, where required, to ensure the photo-session is successful. We work with you from concept and moodboard, to shooting in studio or on location to the retouching to ensure you get what you pay for. Commercial photography needs to be updated often to reflect your products or services in the most updated way possible and you can use the photos in your marketing, advertising and social media. 

If you are looking to take your business to the next level, consider using commercial photography to help you achieve your goals.

Book a commercial shoot

Commercial photography with Esti Teale at her Pilates Studio in Langebaan
Commercial photography with Jamie at A Touch of Madness, Cape Town
Siv Ngesi portraits
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